WINSTON-SALEM, N.C., (July 23, 2012) – With an inaugural football program on the way and a brand new stadium being built, the Charlotte 49ers have partnered with IMG College in a broad multimedia rights and sponsorship partnership designed to draw increased corporate interest and fans to the university’s athletics program.
Under the terms of the 10-year agreement, IMG College will manage and market all rights associated with Charlotte 49ers Athletics advertising and sponsorship inventory including radio advertising, official athletic website, venue signage, public address announcements, video boards, game programs, event promotions, and hospitality at athletic events.
Partners for Charlotte 49ers radio game broadcasts will be announced in the future.
“This is an exciting and important time in the development of our university and our athletic program,” said Judy Rose, Director of Athletics, Charlotte 49ers. “Preparations for our first football season are in full swing, our stadium is nearing completion and with our upcoming move to Conference USA we are not only set to step quickly into FBS play but are enhancing the long-term prospects of each of our teams. Partnering with IMG College puts our program in position to take full advantage of the opportunities that lie in front of us. We are excited to move forward with IMG by our side.”
The Charlotte 49ers relationship continues the expansion of IMG’s groundbreaking national collegiate marketing platform. IMG College now represents the media and sponsorship rights for more than 90 universities nationwide.
“This partnership will give IMG College a full-time sales presence in Charlotte and the ability to utilize resources around the Carolinas at our collegiate partners including Duke, Appalachian State, ECU, South Carolina, Clemson, Furman, Wofford and Wake Forest,” said Ben Sutton, President of IMG College. “With the 49ers joining Conference USA in 2013, this is an exciting opportunity for our North Carolina-based company to help make college sports history in Charlotte. We’re eager to help build the Charlotte 49ers brand, support its student athletes and fans, and drive revenue to the school.”
The new IMG partnership will begin with the 2012-13 school year. IMG is currently identifying a dedicated Charlotte team to be based on campus.
Through its licensing group, The Collegiate Licensing Company (CLC), IMG College has represented the school’s trademark licensing program since 1987.
About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 88 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
About the Charlotte 49ers Athletics
The Charlotte 49ers athletics teams compete on the NCAA Division I level and are members of the Atlantic 10 Conference. The department supports 16 sports teams, including baseball, men’s and women’s basketball, men’s and women’s cross country, golf, men’s and women’s soccer, softball, men’s and women’s tennis, men’s and women’s indoor and outdoor track and field, and volleyball. In the fall of 2013, the 49ers will host the inaugural season of the football team, along with making a move to join Conference USA in all sports. The first season of football in Conference USA for the 49ers is the fall of 2015.
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